A practical, no fluff guide to region, flush, cultivar, and import reality for anyone sourcing matcha at kilo scale in India.

Matcha degrades faster than most cafe ingredients. A practical guide to storage, refrigeration, containers, and portioning for a working bar.

Matcha prices have risen sharply globally. If you've noticed your favorite brand getting pricier- or going out of stock- there's a real reason behind it. Global demand has outpaced supply, growing seasons are under pressure, and the premium end of the market is getting squeezed hardest. Here's what's happening and what it means for what you're buying. 

As tencha prices hit record highs, so has the incentive to sell sencha as matcha. Four checks to run before you buy.

Matcha prices did not just rise in 2026, they broke a pricing hierarchy that held for decades. Here is what is actually driving it.

Yabukita is the reliable, balanced backbone of Japanese tea, and it's what makes our OG Matcha consistent enough to drink daily. Saemidori is bred for sweetness and low astringency, which is why it's behind our Ceremonial line. Neither is objectively superior, they're built for different jobs, and knowing which one is in your pouch tells you more about what to expect than any grade label does.