Why Cafes Across India Are Adding Matcha to Their Menu

The demand for matcha in India has exploded. Customers are swapping their morning coffee for matcha lattes, ordering iced matcha through the afternoon, and seeking out hojicha as a low-caffeine evening drink. Matcha vs coffee, matcha vs green tea — your customers are already searching, already curious, already walking into cafes and asking for it. Genie Super makes sure you're ready to serve them.

What is Matcha & Why Does Quality Matter for Your Business

Matcha is a finely ground powder made from shade-grown Japanese green tea leaves. Unlike regular green tea, matcha is whisked whole into your drink — meaning your customers consume the entire leaf, along with its full load of antioxidants, L-Theanine, and chlorophyll. The result is clean, sustained energy without the crash of coffee.

But not all matcha is the same. Cheap culinary matcha turns grey-green, tastes bitter, and kills your presentation. Genie Super's latte-grade Japanese matcha stays vivid green, blends smooth into hot and cold milk, and delivers the umami-sweet flavour your customers will come back for.

Genie Super's Wholesale Range

Japanese Matcha — Latte Grade

Shade-grown Saemidori tencha from Kagoshima, Japan. Vivid green, smooth, and consistent batch to batch. Perfect for matcha lattes, iced matcha, matcha ice cream, mango matcha, and ube matcha drinks.

Hojicha — Signature Select

Slow-roasted Saemidori stems and leaves from Uji, Japan. Deep roasted cacao and nutty notes, naturally low in caffeine. Ideal for hojicha lattes, evening menus, and desserts. A growing favourite as customers discover hojicha vs matcha comparisons online.

How to Order Wholesale from Genie Super

We've kept the process simple so you can focus on your menu, not your supply chain.

1. Submit Your Inquiry — Fill out our wholesale form with your business details and estimated monthly requirement
2. Receive Your Sample — We'll send you samples of our matcha and hojicha to test in your kitchen
3. Place Your Bulk Order — Starting from 1kg, with flexible quantities based on your needs
4. Get It Delivered — Fast dispatch across India including Bengaluru, Delhi, and Mumbai

Why Choose Genie Super as Your Matcha Supplier in India

Authentic Japanese Sourcing

We source directly from Kagoshima and Uji — two of Japan's most celebrated tea regions. No middlemen, no compromise on origin.

Consistent Quality, Every Batch

Whether you're making matcha lattes, matcha ice cream, or baked goods, our powder performs identically every time. Your recipes stay consistent, your customers stay happy.

Freshly Packed in Small Batches

We pack small and ship fast to preserve aroma, colour, and freshness. No stale stock sitting in a warehouse.

Dedicated B2B Support

From your first sample to your hundredth bulk order — we're with you. Flexible pricing, reliable fulfillment, and a team that treats your business like their own.

Frequently Asked Questions — Bulk Matcha & Hojicha Orders

What is the MOQ for wholesale matcha orders?

Our minimum order quantity starts from 1kg, making it easy for small cafes and growing businesses to get started without overcommitting on stock.

What is the difference between ceremonial and latte grade matcha?

Ceremonial grade matcha is the highest quality, traditionally whisked with water and consumed on its own. Latte grade matcha is specifically formulated to hold its flavour and colour when mixed with milk — ideal for cafe drinks, desserts, and baked goods. Genie Super supplies latte-grade matcha optimised for cafe use.

What is hojicha and how is it different from matcha?

Hojicha is a Japanese roasted green tea made from stems and leaves fired over charcoal. Unlike matcha which is grassy and umami, hojicha has deep roasted cacao and nutty notes with very low caffeine — making it perfect for evening drinks and customers who are caffeine-sensitive.

How should bulk matcha be stored?

Store in a cool, dry place away from direct sunlight, heat, and moisture. Once opened, use within 2–3 months for peak colour and flavour. Unopened bulk matcha lasts up to 10 months from packaging date.

Do you supply matcha to cafes in Bengaluru, Delhi, and Mumbai?

Yes — we supply wholesale matcha and hojicha across India including Bengaluru, Delhi, Mumbai, and beyond. Fast dispatch with reliable logistics.

Is matcha good for cafe menus?

Absolutely. Matcha lattes, iced matcha, mango matcha, ube matcha, matcha ice cream — matcha is one of the fastest growing cafe menu additions in India right now. Customers are actively searching for cafes serving quality matcha, and the social media shareability of a vivid green matcha drink is unmatched.

Does matcha have caffeine?

Yes, matcha does contain caffeine — but less than coffee and paired with L-Theanine, which smooths out the energy release. The result is calm, focused energy without spikes or crashes. Hojicha, by contrast, is naturally very low in caffeine due to the roasting process, making it ideal for evening menus and caffeine-sensitive customers.

How to make a matcha latte at home or in a cafe?

Sift 2g of Genie Super matcha powder into a bowl or cup. Add 30ml of hot water (not boiling — around 80°C) and whisk in a W motion until smooth and frothy. Pour over steamed or cold milk, sweeten if desired, and serve. For iced matcha, pour the concentrate over ice and top with cold milk.