What is hojicha powder?

Hojicha powder is finely ground Japanese roasted green tea. Unlike matcha, hojicha is made by roasting green tea leaves at high heat, which deepens the colour to amber and transforms the flavour into something toasty, nutty, with a cacao finish.

What does hojicha taste like?

Genie Super Hojicha has deep notes of roasted cacao and nutty warmth. It is smooth, earthy and completely free of bitterness, very different from regular green tea or matcha.

How do I make a hojicha latte at home?

Sift 2g of Genie Super Hojicha Powder into a bowl. Add 30ml hot water at 80 degrees Celsius and whisk in a W motion until frothy and clump free. Pour the concentrate over 150ml of hot or iced milk of your choice. Sweeten if desired and enjoy.

Is hojicha powder good for you?

Hojicha contains 23.6mg caffeine per 2g serving, roughly half the caffeine of our matcha. Vegan, no added sugar, no additives.

Is this real Japanese hojicha or a blend?

100% real. Single-origin Japanese tea with zero fillers, sugars, or blends. What is on the pack is exactly what is inside.

How are we different from supermarket hojicha?

Single-origin, small batch, lab tested. The colour and taste will tell you immediately.

Is Genie Super FSSAI compliant?

Yes. Every batch is lab tested and FSSAI certified.

Is this real Japanese Hojicha or a blend?

100% real. This is single-origin Japanese tea with zero fillers, sugars, or blends. What is on the pack is exactly what is inside.

How are we different from supermarket hojicha?

Single-origin, small batch, lab tested. The colour and taste will tell you immediately.

Is Genie Super FSSAI compliant?

Yes. Every batch is lab tested and FSSAI certified.

What is hojicha powder?

Hojicha powder is finely ground Japanese roasted green tea. Unlike matcha, hojicha is made by firing green tea leaves and stems over charcoal at high heat which turns them a rich reddish-brown and creates a warm, toasty flavour with very low caffeine.

What does hojicha taste like?

Genie Super Hojicha has deep notes of roasted cacao and nutty warmth. It is smooth, earthy and completely free of bitterness. Most people describe it as comforting, like a warm hug in a cup.

How do I make a hojicha latte at home?

Sift 2g of Genie Super Hojicha Powder into a bowl. Add 30ml hot water at 80 degrees and whisk in a W motion until frothy and clump free. Pour the concentrate over 150ml of hot or iced milk of your choice. Sweeten if desired and enjoy.

Is hojicha powder good for you?

Yes. Hojicha is naturally low in caffeine making it perfect any time of day including evenings. It is rich in antioxidants and contains L-theanine which promotes calm focus without the jitters. It is also vegan, contains no sugar and no additives.

Uji Hojicha Powder India — Japanese Roasted Green Tea

SALE

No barista required.

Make it at home.

Sift

2g hojicha. Sift into cup.

Water

30ml water at 80°C. Hojicha handles heat.

Whisk

Whisk in W motion for 20–30 seconds.

Top

Top with 150ml milk or water.

Sweeten

Honey or jaggery to sweeten, or drink straight.

Serve

Hot or iced. Same depth either way.

About the product

FAQ

Hojicha powder is finely ground Japanese roasted green tea. Unlike matcha, hojicha is made by roasting green tea leaves at high heat, which deepens the colour to amber and transforms the flavour into something toasty, nutty, with a cacao finish.
Genie Super Hojicha has deep notes of roasted cacao and nutty warmth. It is smooth, earthy and completely free of bitterness,very different from regular green tea or matcha.
Sift 2g of Genie Super Hojicha Powder into a bowl. Add 30ml hot water at 80°C and whisk in a W motion until frothy and clump free. Pour the concentrate over 150ml of hot or iced milk of your choice. Sweeten if desired and enjoy.
Hojicha contains 23.6mg caffeine per 2g serving, roughly half the caffeine of our matcha. Vegan, no added sugar, no additives.
100% real. This is single-origin Japanese tea with zero fillers, sugars, or blends. What is on the pack is exactly what is inside.
Single-origin, small batch, lab tested. The colour and taste will tell you immediately.
Yes. Every batch is lab tested and FSSAI certified.