• What is the difference between matcha and hojicha — Genie Super Japanese tea powders side by side.

    Hojicha vs Matcha: What's the difference?

    By Aditya Venkatesh

    Both come from the same plant. Both are powdered. Both are popular right now. But matcha and hojicha are completely different drinks- and once you understand why, you'll know exactly which one you need.

  • Person drinking an iced hojicha latte — nutty, dark and smooth

    How to make the perfect hojicha latte at home?

    By Aditya Venkatesh

    A hojicha latte is one of the easiest specialty drinks you can make at home. No espresso machine, no barista training. Just powder, hot water, and milk- ready in two minutes.